Public Radio Offers Unique Benefits

• 88% of public radio listeners have a higher opinion of a company when they find out it supports public radio
• 80% believe that when price and quality are equal, they prefer to buy products from companies, businesses and organizations that support public radio
• 62% believe that the businesses and companies they hear in business support announcements on public radio are more credible than those you hear advertising on commercial radio

Source: Edison Media Research

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